Q2 2025 iOS Performance of Meal Kit Apps in South Africa

In the second quarter of 2025, the performance of top meal kit and specialty food applications on the iOS platform in South Africa showcased interesting trends. Here's a closer look at the weekly downloads, revenue, and active user metrics for the leading apps in this category.

Vivino: Drink The Right Wine experienced fluctuations in its weekly revenue, peaking at around $1.7K in late April. Weekly downloads remained relatively stable, hovering around 250 to 280, while active users consistently stayed above 1K, indicating a loyal user base.

eMeals - Healthy Meal Plans showed minimal activity with negligible downloads and revenue. Active users were notably low, maintaining a consistent count of around 3 to 4 throughout the quarter.

HelloFresh: Meal Kit Delivery demonstrated a varied trend in downloads, with a notable increase to 73 in early June. Active users fluctuated but generally remained above 1.5K, showing a stable engagement despite the absence of revenue.

Gousto had low download numbers, with a slight increase to 10 in early April. Active users showed a gradual decline from 140 to 124 by the end of June, reflecting a need to boost retention strategies.

Factor_ Prepared Meal Delivery saw a modest increase in downloads, reaching 23 in mid-June. Active users remained steady, averaging around 430, suggesting stable user engagement despite no revenue generation.

These insights, sourced from Sensor Tower, highlight the diverse performance dynamics within the meal kit and specialty food app market in South Africa. For more detailed analytics and trends, Sensor Tower provides comprehensive data and insights.